The two websites are located at www.TeamSECO.com on behalf of SECO Consolidators, Inc. and www.SECO-Logistics.com on behalf of SECO Logistics, LLC.

BrightNight Media based the tag line - Optimizing The Supply Chain, Optimizing Logistics – along with the concept behind copywriting, designing and programming the two websites on a market analysis report completed for SECO earlier this year.

As part of the overall marketing strategy created, the websites act as micro-sites of each other. They can stand alone to provide comprehensive details regarding the capabilities offered by each SECO entity but are actually linked together through the site’s navigation to act as one seamless solution.

Both sites’ navigation shares several overlapping pages such as biographies on the management team, case studies and the company’s history.

“Navigation on each site is highly graphical,” states David Stover, President of BrightNight Media, Inc. “There is a graphical link from Logistics to Consolidators and from Consolidators to Logistics. In addition, there are multiple ways to get to each portion of the site and services are cross promoted within each section as well as across each entity.”

Along with providing significant information about the SECO companies, the websites are designed to be interactive. Visitors to the sites have the ability to print off a .pdf flyer of a particular service by clicking on a pdf icon located on each of the services’ pages. There is a ‘Request A Quote’ icon and SECO customers have instant access to their shipments through a log-in area where they can then track freight and retrieve shipping related documents like invoices and bills of lading.

Other features include a ‘Latest News’ section, a ‘Careers’ area and a ‘Resource’ area that has articles written by members of SECO’s senior management.

"As a company we are rapidly evolving to offer a more diverse range of services,” said Chris Sywassink, who heads up SECO Logistics. “We believe these changes in our marketing strategy will better communicate our abilities to both our logistics and consolidator clients.”

SECO Consolidators is an Atlanta-based 3PL that has provided regional supply chain management solutions such as freight consolidation, deconsolidation, cross docking and pool distribution since 1991.

SECO Logistics, LLC is an asset-free and carrier neutral logistics service provider offering truckload, less-than-truckload, flat-bed and other freight solutions.

BrightNight Media, Inc is a full service advertising agency based out of Atlanta, GA specializing in the creation of in-depth marketing strategies implemented across web, print and other multi-media platforms.